http://sallybradley.com/2007/07/20/pick-a-cover-any-cover/ Thu, 17 Nov 2011 15:03:41 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://sallybradley.com/2007/07/20/pick-a-cover-any-cover/comment-page-1/#comment-389 Robin Johns Grant Fri, 20 Jul 2007 12:31:34 +0000 http://sallybradley.com/?p=215#comment-389 I did this survey a couple of days ago. It was really interesting how my opinion about whether I wanted to read this upcoming book changed as I viewed different covers. Then when I read the blurbs and the excerpt, I knew I wanted to read the book. They grabbed me with the words more than any of the covers. I guess there's a lesson in marketing in there somewhere. We're going to have to reach potential readers in different ways. I did this survey a couple of days ago. It was really interesting how my opinion about whether I wanted to read this upcoming book changed as I viewed different covers. Then when I read the blurbs and the excerpt, I knew I wanted to read the book. They grabbed me with the words more than any of the covers. I guess there’s a lesson in marketing in there somewhere. We’re going to have to reach potential readers in different ways.

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